Hello im Sarah, a senior
UX/UI designer at Deloitte

Hello im Sarah, a senior UX/UI designer at Deloitte

Hello im Sarah, a senior
UX/UI designer at Deloitte

ABOUT ME

ABOUT ME

Senior UX/UI Designer with 8+ years across in-house product teams, design education, and large-scale retail digital products. Known for raising the accessibility bar on every team I join — CPACC-certified and pursuing the IAAP Web Accessibility Specialist credential. 


Strong in research-led product strategy, Figma and design-token workflows, and cross-functional partnership with product and engineering leadership. Actively integrating AI tools into research synthesis, ideation, and pattern exploration to move from insight to prototype faster — without compromising rigor or accessibility.

EXPERIENCES

EXPERIENCES

SENIOR UX DESIGNER | 2019 - PRESENT

Deloitte

Lead end-to-end product design across Deloitte’s external-facing digital experiences — from discovery and research through prototyping, launch, and post-launch iteration — shaping direction in partnership with product and engineering, not just delivering screens.


Set the accessibility direction across multiple programs — embedding WCAG 2.2 AA standards into design, development handoff, and QA workflows so inclusive practice scales beyond any single designer.


Translate research and analytics into strategy — pairing qualitative findings with heatmap and behavioral data to sequence experiments, validate iterations, and frame trade-offs for senior stakeholders.


Mature the design system by authoring accessible components and documentation that teams across the practice adopt, extend, and contribute back to.

Deloitte

SENIOR UX DESIGNER | 2019 - PRESENT

Delivered engaging lectures and mentored aspiring UX professionals to prepare them for industry success. Applied BrainStation’s agile education methodologies to enhance and continuously improve the student learning experience. Facilitated in-class activities, group discussions, design challenges, and demonstrations to foster interactive and practical learning.


Provided constructive feedback to evaluate and support student work, promoting skill development and growth. Collaborated with fellow BrainStation educators to refine teaching methods and contribute to the development of digital platforms and tools for delivering cutting-edge content.

Enhanced personal expertise by staying current with industry trends and applying these skills to improve educational outcomes.

Brainstation

LEAD UX INSTRUCTOR | 2019 - 2020

Partnered with clients to translate business goals into user-centered digital products, applying design thinking from discovery through prototype and validation.

Filament lab

UX/UI DESIGNER | 2018

Designed omni-channel experiences for Canada’s largest grocery network, led the digital design team day-to-day, mentored peers, and introduced tooling that improved cross-team velocity.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Loblaw Digital

GRAPHIC DESIGNER | 2017 - 2018

LEAD UX INSTRUCTOR | 2019 - 2020

Brainstation

Delivered engaging lectures and mentored aspiring UX professionals to prepare them for industry success. Applied BrainStation’s agile education methodologies to enhance and continuously improve the student learning experience. Facilitated in-class activities, group discussions, design challenges, and demonstrations to foster interactive and practical learning.

Provided constructive feedback to evaluate and support student work, promoting skill development and growth. Collaborated with fellow BrainStation educators to refine teaching methods and contribute to the development of digital platforms and tools for delivering cutting-edge content.

Enhanced personal expertise by staying current with industry trends and applying these skills to improve educational outcomes.

UX/UI DESIGNER | 2018

Filament lab

Partnered with clients to translate business goals into user-centered digital products, applying design thinking from discovery through prototype and validation.

 Partnered with clients to translate business goals into user-centered digital products, applying design thinking from discovery through prototype and validation.

GRAPHIC DESIGNER | 2017 - 2018

Loblaw Digital

Designed omni-channel experiences for Canada’s largest grocery network, led the digital design team day-to-day, mentored peers, and introduced tooling that improved cross-team velocity.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital platforms, including online grocery services, e-commerce, loyalty programs, financial products, and pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Loblaws logo
Deloitte logo

EXPERIENCES

EXPERIENCES

B.A IN VISUAL COMMUNICATIONS

Limerick School of Art &Design

Limerick School of Art & Design

Graduated in 2013 with a B.A. in Visual Communications. Limerick, Ireland

Limerick School of Art & Design

B.A IN VISUAL COMMUNICATIONS

SENIOR UX DESIGNER | 2019 - PRESENT

User experience design course that teaches the fundamentals of UX design including design thinking, UX research, and strategy.

Brainstation Toronto

CERTIFICATION IN UX DESIGN

CERTIFICATION IN UX DESIGN

Brainstation Toronto

User experience design course that teaches the fundamentals of UX design including design thinking, UX research, and strategy.

VOLUNTEER

VOLUNTEER

CO-FOUNDER & CREATIVE DIRECTOR

Second Chance Hero

Set brand strategy and creative direction for a founding-stage non-profit; design and produce all digital, fundraising, and marketing communications.


Operate as a founder — the closest analog to leading a product surface end-to-end: setting vision, prioritizing ruthlessly, aligning collaborators, and owning outcomes.

Second Chance Hero

CO-FOUNDER & CREATIVE DIRECTOR

AWARDS & CERTIFICATIONS

AWARDS & CERTIFICATIONS

AWARDS &
CERTIFICATIONS

IAAP - International Association of Accessibility Professionals

Certified professional in web accessibility (currently in progress)

IAAP - International Association of Accessibility Professionals

Certified professional in accessibility core competencies

BRAINSTATION

User experience design course certification

BRAINSTATION

User experience design course certification