Hello im Sarah, a senior
UX/UI designer at Deloitte

Hello im Sarah, a senior UX/UI designer at Deloitte

Hello im Sarah, a senior
UX/UI designer at Deloitte

ABOUT ME
ABOUT ME

I am passionate about creating exceptional, user-centered experiences that prioritize inclusivity and accessibility, ensuring that designs cater to diverse audiences. Continuously inspired by the advancements in technology, I am eager to innovate, push boundaries, and nurture my curiosity as I develop new, impactful, and accessible user experiences.

With a background in visual design and psychology, I entered the UX field driven by a deep curiosity about user behavior and problem-solving. My focus on data-driven research allows me to design seamless, end-to-end experiences that engage users both on and off the screen.


On a personal note, I am a first time mom of a little boy, a wife of a double organ transplant recipient, lived and worked in 5 cities around the world. I truly believe travel is knowledge and empowers us.

EXPERIENCES
EXPERIENCES

SENIOR UX DESIGNER | 2019 - PRESENT

Deloitte

Championed accessibility standards (WCAG 2.2) across all designs, ensuring compliance and inclusivity for diverse audiences.Strategic Design & Optimization: Create concepts, wireframes, and mockups that lead to intuitive, delightful, and user-friendly experiences.

Analytics-Driven Decision Making: Utilize analytics, heat maps and user testing to inform design choices, identify opportunities, and validate product iterations. Cross-Functional Collaboration: Work closely with developers, stakeholders, and users to ensure product alignment with business goals and user needs.

Conducted user research, heatmaps, and usability testing to gather insights, translating data into actionable design strategies and recommendations.

Deloitte

SENIOR UX DESIGNER | 2019 - PRESENT

Delivered engaging lectures and mentored aspiring UX professionals to prepare them for industry success. Applied BrainStation’s agile education methodologies to enhance and continuously improve the student learning experience. Facilitated in-class activities, group discussions, design challenges, and demonstrations to foster interactive and practical learning.


Provided constructive feedback to evaluate and support student work, promoting skill development and growth. Collaborated with fellow BrainStation educators to refine teaching methods and contribute to the development of digital platforms and tools for delivering cutting-edge content.

Enhanced personal expertise by staying current with industry trends and applying these skills to improve educational outcomes.

Brainstation

LEAD UX INSTRUCTOR | 2019 - 2020

By applying design thinking methodologies, we create impactful experiences and digital products. Taking a user centered approach, collaborating closely with the client to achieve a solution seamlessly tailored for the user while achieving business objectives.

Filament lab

UX/UI DESIGNER | 2018

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital
platforms, including online grocery services, e-commerce, loyalty programs, financial products, and
pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Loblaw Digital

GRAPHIC DESIGNER | 2017 - 2018

LEAD UX INSTRUCTOR | 2019 - 2020

Brainstation

Delivered engaging lectures and mentored aspiring UX professionals to prepare them for industry success. Applied BrainStation’s agile education methodologies to enhance and continuously improve the student learning experience. Facilitated in-class activities, group discussions, design challenges, and demonstrations to foster interactive and practical learning.

Provided constructive feedback to evaluate and support student work, promoting skill development and growth. Collaborated with fellow BrainStation educators to refine teaching methods and contribute to the development of digital platforms and tools for delivering cutting-edge content.

Enhanced personal expertise by staying current with industry trends and applying these skills to improve educational outcomes.

UX/UI DESIGNER | 2018

Filament lab

By applying design thinking methodologies, we create impactful experiences and digital products. Taking a user centered approach, collaborating closely with the client to achieve a solution seamlessly tailored for the user while achieving business objectives.

GRAPHIC DESIGNER | 2017 - 2018

Loblaw Digital

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital
platforms, including online grocery services, e-commerce, loyalty programs, financial products, and
pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital
platforms, including online grocery services, e-commerce, loyalty programs, financial products, and pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital platforms, including online grocery services, e-commerce, loyalty programs, financial products, and pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Designed and delivered omni-channel experiences that seamlessly integrate physical and digital
platforms, including online grocery services, e-commerce, loyalty programs, financial products, and pharmacy offerings. Developed design deliverables that are on-brand, on-strategy, and elevate user experience while differentiating the organization’s digital presence.

Led and expanded the grocery digital marketing team, providing mentorship, management, and
strategic direction to support team growth and development. Implemented a streamlined and effective design process, enhancing team efficiency and output quality.

Introduced and transitioned the team to advanced design tools like Sketch and InVision through
targeted workshops and 1:1 mentorship, fostering skill development and collaboration.

Loblaws logo
Loblaws logo
Loblaws logo
Deloitte logo
Deloitte logo
Deloitte logo
EXPERIENCES
EXPERIENCES

B.A IN VISUAL COMMUNICATIONS

Limerick School of Art &Design

Graduated in 2013 with a B.A. in Visual Communications. Limerick, Ireland

Limerick School of Art &Design

B.A IN VISUAL COMMUNICATIONS

SENIOR UX DESIGNER | 2019 - PRESENT

User experience design course that teaches the fundamentals of UX design including design thinking, UX research, and strategy.

Brainstation Toronto

CERTIFICATION IN UX DESIGN

CERTIFICATION IN UX DESIGN

Brainstation Toronto

User experience design course that teaches the fundamentals of UX design including design thinking, UX research, and strategy.

VOLUNTEER
VOLUNTEER

CO-FOUNDER & CREATIVE DIRECTOR

Second Chance Hero

Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.

Second Chance Hero

CO-FOUNDER & CREATIVE DIRECTOR

AWARDS & CERTIFICATIONS
AWARDS & CERTIFICATIONS
AWARDS &
CERTIFICATIONS

IAAP - International Association of Accessibility Professionals

Certified professional in web accessibility (currently in progress)

IAAP - International Association of Accessibility Professionals

Certified professional in accessibility core competencies

BRAINSTATION

User experience design course certification

BRAINSTATION

User experience design course certification