Second Chance Hero
Ontario association of collaborative professionals
Ontario association of collaborative professionals
Ontario association of collaborative professionals
Client:
The redesign of Ontario association of collaborative professionals
The redesign of Ontario association of collaborative professionals
The redesign of Ontario association of collaborative professionals
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
The Ontario Association of Collaborative Professionals represents 20 collaborative practice groups across Ontario. Members of the practice groups include trained collaborative legal, financial and family professionals. Collaborative divorce is currently the most common use for the collaborative process in Ontario.
The Ontario Association of Collaborative Professionals represents 20 collaborative practice groups across Ontario. Members of the practice groups include trained collaborative legal, financial and family professionals. Collaborative divorce is currently the most common use for the collaborative process in Ontario.
The Ontario Association of Collaborative Professionals represents 20 collaborative practice groups across Ontario. Members of the practice groups include trained collaborative legal, financial and family professionals. Collaborative divorce is currently the most common use for the collaborative process in Ontario.
CHALLENGE
We recognized the need for a dedicated nonprofit website and funding platform to help us better connect with the community, share our mission, and support the families we serve. A centralized digital space would allow us to tell our story, highlight transplant journeys, and offer critical resources—all while creating a trusted and secure way for donors to contribute. The website would serve as both an information hub and a fundraising tool, enabling us to expand our reach, increase visibility, and build the financial support needed to grow our impact.
OCAP approached Filament Lab with the aim of reforming its digital presence, modernizing its website, elevating its brand, and to create a more personal customer experience online. Our initial scope included a comprehensive redesign of their identity as well as a full web redesign.
The challenge was to determine how the content of these pages can be enhanced to give users the guidance and reassurance they need to take a step to collaborative practice in conjunction with highlighting the benefits that collaborative practice can have outside the courtroom. These pages should be engaging, relevant and content-rich with a clear vision of what to expect from the process.
OCAP approached Filament Lab with the aim of reforming its digital presence, modernizing its website, elevating its brand, and to create a more personal customer experience online. Our initial scope included a comprehensive redesign of their identity as well as a full web redesign.
The challenge was to determine how the content of these pages can be enhanced to give users the guidance and reassurance they need to take a step to collaborative practice in conjunction with highlighting the benefits that collaborative practice can have outside the courtroom. These pages should be engaging, relevant and content-rich with a clear vision of what to expect from the process.
OCAP approached Filament Lab with the aim of reforming its digital presence, modernizing its website, elevating its brand, and to create a more personal customer experience online. Our initial scope included a comprehensive redesign of their identity as well as a full web redesign.
The challenge was to determine how the content of these pages can be enhanced to give users the guidance and reassurance they need to take a step to collaborative practice in conjunction with highlighting the benefits that collaborative practice can have outside the courtroom. These pages should be engaging, relevant and content-rich with a clear vision of what to expect from the process.
KEY INITATIVES
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
Drive a positive shift towards collaborative practice and build trust with the OACP brand. Provide educational resources and highlight the benefits that collaborative practice can have outside the courtroom. Provide a more efficient resource hub for professionals by providing tools, events, and resources for those practicing collaborative.
Drive a positive shift towards collaborative practice and build trust with the OACP brand. Provide educational resources and highlight the benefits that collaborative practice can have outside the courtroom. Provide a more efficient resource hub for professionals by providing tools, events, and resources for those practicing collaborative.
Drive a positive shift towards collaborative practice and build trust with the OACP brand. Provide educational resources and highlight the benefits that collaborative practice can have outside the courtroom. Provide a more efficient resource hub for professionals by providing tools, events, and resources for those practicing collaborative.
MY ROLE
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
Campaign strategy and execution: Designing and leading creative campaigns for fundraising, awareness, or events, ensuring they are compelling, effective, and target the right audience.
Trend monitoring and innovation: Staying up-to-date on industry trends, creative technologies, and nonprofit marketing strategies to keep the organization’s creative approach fresh and engaging.
Storytelling and messaging: Crafting compelling narratives that highlight the nonprofit's impact, and using creative storytelling techniques to engage donors, volunteers, and the community.
SITE AUDIT
We did not have access to analytics data, which limited our ability to evaluate the site's performance, user behavior, and content engagement. Without insights into metrics such as traffic patterns, bounce rates, or conversion data, it was challenging to make data-informed decisions or identify key areas for improvement. This lack of visibility highlighted the need for a robust analytics framework to support future optimization efforts.
UX & UI
Side navigation presents an overwhelming list of links, leading to cognitive overload.
No clear content hierarchy; users struggle to distinguish priority information.
Active states are not visually distinct, making navigation confusing.
Site lacks responsive design, hindering usability across devices.
No clear user flow; the site behaves more like an index than a guided experience.
The logo and user interface appear outdated, inconsistent, and lack responsiveness across devices.
Font sizes fail to meet accessibility standards, impacting readability.
Brand guidelines are not clearly or consistently applied throughout the site.
Content audit & inventory
Tone of voice feels impersonal and overly corporate, lacking a supportive or engaging quality.
Weak content hierarchy makes it difficult for users to navigate or prioritize information.
Content is outdated, with some materials dating back as far as 2010, signaling a lack of regular updates.
SITE AUDIT
We did not have access to analytics data, which limited our ability to evaluate the site's performance, user behavior, and content engagement. Without insights into metrics such as traffic patterns, bounce rates, or conversion data, it was challenging to make data-informed decisions or identify key areas for improvement. This lack of visibility highlighted the need for a robust analytics framework to support future optimization efforts.
UX & UI
Side navigation presents an overwhelming list of links, leading to cognitive overload.
No clear content hierarchy; users struggle to distinguish priority information.
Active states are not visually distinct, making navigation confusing.
Site lacks responsive design, hindering usability across devices.
No clear user flow; the site behaves more like an index than a guided experience.
The logo and user interface appear outdated, inconsistent, and lack responsiveness across devices.
Font sizes fail to meet accessibility standards, impacting readability.
Brand guidelines are not clearly or consistently applied throughout the site.
Content audit & inventory
Tone of voice feels impersonal and overly corporate, lacking a supportive or engaging quality.
Weak content hierarchy makes it difficult for users to navigate or prioritize information.
Content is outdated, with some materials dating back as far as 2010, signaling a lack of regular updates.
SITE AUDIT
We did not have access to analytics data, which limited our ability to evaluate the site's performance, user behavior, and content engagement. Without insights into metrics such as traffic patterns, bounce rates, or conversion data, it was challenging to make data-informed decisions or identify key areas for improvement. This lack of visibility highlighted the need for a robust analytics framework to support future optimization efforts.
UX & UI
Side navigation presents an overwhelming list of links, leading to cognitive overload.
No clear content hierarchy; users struggle to distinguish priority information.
Active states are not visually distinct, making navigation confusing.
Site lacks responsive design, hindering usability across devices.
No clear user flow; the site behaves more like an index than a guided experience.
The logo and user interface appear outdated, inconsistent, and lack responsiveness across devices.
Font sizes fail to meet accessibility standards, impacting readability.
Brand guidelines are not clearly or consistently applied throughout the site.
Content audit & inventory
Tone of voice feels impersonal and overly corporate, lacking a supportive or engaging quality.
Weak content hierarchy makes it difficult for users to navigate or prioritize information.
Content is outdated, with some materials dating back as far as 2010, signaling a lack of regular updates.
BRANDING & UI
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
PERSONA'S
In collaboration with another designer, we carefully considered the needs of the platform's two primary audiences: public users and professionals practicing collaborative law. Our approach involved using targeted content to create an educational platform for the public, while simultaneously shaping the site into a resource ecosystem for professionals.This process helped the team develop a shared understanding of the platform’s diverse audiences and gain deeper insights into their specific needs and goals. We collaborated with the client to identify and prioritize the content types that the new platform would support, ensuring alignment with both user groups.
PERSONA'S
In collaboration with another designer, we carefully considered the needs of the platform's two primary audiences: public users and professionals practicing collaborative law. Our approach involved using targeted content to create an educational platform for the public, while simultaneously shaping the site into a resource ecosystem for professionals.This process helped the team develop a shared understanding of the platform’s diverse audiences and gain deeper insights into their specific needs and goals. We collaborated with the client to identify and prioritize the content types that the new platform would support, ensuring alignment with both user groups.
PERSONA'S
In collaboration with another designer, we carefully considered the needs of the platform's two primary audiences: public users and professionals practicing collaborative law. Our approach involved using targeted content to create an educational platform for the public, while simultaneously shaping the site into a resource ecosystem for professionals.This process helped the team develop a shared understanding of the platform’s diverse audiences and gain deeper insights into their specific needs and goals. We collaborated with the client to identify and prioritize the content types that the new platform would support, ensuring alignment with both user groups.
ACHIEVEMENTS
The founder, Rafi Barragan was selected as a Patient Ambassador for Abbott, a recognition that highlights both their personal journey and commitment to advocacy. As part of this role, they were invited to speak at Elevate, Abbott’s cardiovascular event held in Denver.
This opportunity provided a powerful platform to share their transplant story and spotlight Second Chance Hero. Through this experience, they were able to raise awareness about the challenges faced by transplant patients and promote the organization’s mission to provide essential support and resources to those in need.
We are also launching our new website in October 2025.
USER FLOWS
Collaborative professionals (private) goals:
Share knowledge about collaborative divorce with the public
Grow awareness of the benefits of the collaborative process
Provide professional development for collaborative professionals
Promote information-sharing among collaborative practice groups
Provide trust with clients knowing that they are working with trained, trustworthy professionals
Promote the support of the collaborative process by government and the courts
"Provide support and guidance for clients through collaborative divorce, while resolving issues outside of the courtroom"
Separating couples (public) goals:
Understand the steps in collaborative divorce and how to resolve issues outside of the courtroom
Learn the benefits of the collaborative process and have trust that this is the correct step
Have access to educational content and to professionals contact information
Attend events to learn more about Collaborative Practice
"Overall they want to ensure the best for their family"
UI DESIGN
Using a style tile allowed us to develop branding elements before diving into the UI. Style tiles are a design deliverable consisting of fonts, colors, and interface elements that communicate the essence of a visual brand.
USER FLOWS
Collaborative professionals (private) goals:
Share knowledge about collaborative divorce with the public
Grow awareness of the benefits of the collaborative process
Provide professional development for collaborative professionals
Promote information-sharing among collaborative practice groups
Provide trust with clients knowing that they are working with trained, trustworthy professionals
Promote the support of the collaborative process by government and the courts
"Provide support and guidance for clients through collaborative divorce, while resolving issues outside of the courtroom"
Separating couples (public) goals:
Understand the steps in collaborative divorce and how to resolve issues outside of the courtroom
Learn the benefits of the collaborative process and have trust that this is the correct step
Have access to educational content and to professionals contact information
Attend events to learn more about Collaborative Practice
"Overall they want to ensure the best for their family"
UI DESIGN
Using a style tile allowed us to develop branding elements before diving into the UI. Style tiles are a design deliverable consisting of fonts, colors, and interface elements that communicate the essence of a visual brand.
USER FLOWS
Collaborative professionals (private) goals:
Share knowledge about collaborative divorce with the public
Grow awareness of the benefits of the collaborative process
Provide professional development for collaborative professionals
Promote information-sharing among collaborative practice groups
Provide trust with clients knowing that they are working with trained, trustworthy professionals
Promote the support of the collaborative process by government and the courts
"Provide support and guidance for clients through collaborative divorce, while resolving issues outside of the courtroom"
Separating couples (public) goals:
Understand the steps in collaborative divorce and how to resolve issues outside of the courtroom
Learn the benefits of the collaborative process and have trust that this is the correct step
Have access to educational content and to professionals contact information
Attend events to learn more about Collaborative Practice
"Overall they want to ensure the best for their family"
UI DESIGN
Using a style tile allowed us to develop branding elements before diving into the UI. Style tiles are a design deliverable consisting of fonts, colors, and interface elements that communicate the essence of a visual brand.
Ontario association of collaborative professionals
The redesign of Ontario association of collaborative professionals
The Ontario Association of Collaborative Professionals represents 20 collaborative practice groups across Ontario. Members of the practice groups include trained collaborative legal, financial and family professionals. Collaborative divorce is currently the most common use for the collaborative process in Ontario.
CHALLENGE
OCAP approached Filament Lab with the aim of reforming its digital presence, modernizing its website, elevating its brand, and to create a more personal customer experience online. Our initial scope included a comprehensive redesign of their identity as well as a full web redesign.
The challenge was to determine how the content of these pages can be enhanced to give users the guidance and reassurance they need to take a step to collaborative practice in conjunction with highlighting the benefits that collaborative practice can have outside the courtroom. These pages should be engaging, relevant and content-rich with a clear vision of what to expect from the process.
KEY INITATIVES
Drive a positive shift towards collaborative practice and build trust with the OACP brand. Provide educational resources and highlight the benefits that collaborative practice can have outside the courtroom. Provide a more efficient resource hub for professionals by providing tools, events, and resources for those practicing collaborative.
SITE AUDIT
We did not have access to analytics data, which limited our ability to evaluate the site's performance, user behavior, and content engagement. Without insights into metrics such as traffic patterns, bounce rates, or conversion data, it was challenging to make data-informed decisions or identify key areas for improvement. This lack of visibility highlighted the need for a robust analytics framework to support future optimization efforts.
UX & UI
Side navigation presents an overwhelming list of links, leading to cognitive overload.
No clear content hierarchy; users struggle to distinguish priority information.
Active states are not visually distinct, making navigation confusing.
Site lacks responsive design, hindering usability across devices.
No clear user flow; the site behaves more like an index than a guided experience.
The logo and user interface appear outdated, inconsistent, and lack responsiveness across devices.
Font sizes fail to meet accessibility standards, impacting readability.
Brand guidelines are not clearly or consistently applied throughout the site.
Content audit & inventory
Tone of voice feels impersonal and overly corporate, lacking a supportive or engaging quality.
Weak content hierarchy makes it difficult for users to navigate or prioritize information.
Content is outdated, with some materials dating back as far as 2010, signaling a lack of regular updates.
PERSONA'S
In collaboration with another designer, we carefully considered the needs of the platform's two primary audiences: public users and professionals practicing collaborative law. Our approach involved using targeted content to create an educational platform for the public, while simultaneously shaping the site into a resource ecosystem for professionals.This process helped the team develop a shared understanding of the platform’s diverse audiences and gain deeper insights into their specific needs and goals. We collaborated with the client to identify and prioritize the content types that the new platform would support, ensuring alignment with both user groups.
USER FLOWS
Collaborative professionals (private) goals:
Share knowledge about collaborative divorce with the public
Grow awareness of the benefits of the collaborative process
Provide professional development for collaborative professionals
Promote information-sharing among collaborative practice groups
Provide trust with clients knowing that they are working with trained, trustworthy professionals
Promote the support of the collaborative process by government and the courts
"Provide support and guidance for clients through collaborative divorce, while resolving issues outside of the courtroom"
Separating couples (public) goals:
Understand the steps in collaborative divorce and how to resolve issues outside of the courtroom
Learn the benefits of the collaborative process and have trust that this is the correct step
Have access to educational content and to professionals contact information
Attend events to learn more about Collaborative Practice
"Overall they want to ensure the best for their family"
UI DESIGN
Using a style tile allowed us to develop branding elements before diving into the UI. Style tiles are a design deliverable consisting of fonts, colors, and interface elements that communicate the essence of a visual brand.
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