Second Chance Hero
Client:
Second Chance Hero
The launch of Second Chance Hero
The launch of Second Chance Hero
The launch of Second Chance Hero
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
CHALLENGE
We recognized the need for a dedicated nonprofit website and funding platform to help us better connect with the community, share our mission, and support the families we serve. A centralized digital space would allow us to tell our story, highlight transplant journeys, and offer critical resources—all while creating a trusted and secure way for donors to contribute. The website would serve as both an information hub and a fundraising tool, enabling us to expand our reach, increase visibility, and build the financial support needed to grow our impact.
KEY INITATIVES
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
MY ROLE
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
Campaign strategy and execution: Designing and leading creative campaigns for fundraising, awareness, or events, ensuring they are compelling, effective, and target the right audience.
Trend monitoring and innovation: Staying up-to-date on industry trends, creative technologies, and nonprofit marketing strategies to keep the organization’s creative approach fresh and engaging.
Storytelling and messaging: Crafting compelling narratives that highlight the nonprofit's impact, and using creative storytelling techniques to engage donors, volunteers, and the community.
BRANDING & UI
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
ACHIEVEMENTS
The founder, Rafi Barragan was selected as a Patient Ambassador for Abbott, a recognition that highlights both their personal journey and commitment to advocacy. As part of this role, they were invited to speak at Elevate, Abbott’s cardiovascular event held in Denver.
This opportunity provided a powerful platform to share their transplant story and spotlight Second Chance Hero. Through this experience, they were able to raise awareness about the challenges faced by transplant patients and promote the organization’s mission to provide essential support and resources to those in need.
We are also launching our new website in October 2025.
Second Chance Hero
The launch of Second Chance Hero
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
CHALLENGE
We recognized the need for a dedicated nonprofit website and funding platform to help us better connect with the community, share our mission, and support the families we serve. A centralized digital space would allow us to tell our story, highlight transplant journeys, and offer critical resources—all while creating a trusted and secure way for donors to contribute. The website would serve as both an information hub and a fundraising tool, enabling us to expand our reach, increase visibility, and build the financial support needed to grow our impact.
KEY INITATIVES
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
MY ROLE
Developing the creative vision: Establishing the visual and conceptual direction for Second Chance Hero branding, marketing, and communication efforts, ensuring alignment with the nonprofit’s mission and values.
Campaign strategy and execution: Designing and leading creative campaigns for fundraising, awareness, or events, ensuring they are compelling, effective, and target the right audience.
Trend monitoring and innovation: Staying up-to-date on industry trends, creative technologies, and nonprofit marketing strategies to keep the organization’s creative approach fresh and engaging.
Storytelling and messaging: Crafting compelling narratives that highlight the nonprofit's impact, and using creative storytelling techniques to engage donors, volunteers, and the community.
BRANDING & UI
Second Chance Hero is a nonprofit organization dedicated to supporting patients throughout the transplant process by offering meaningful friendships, pet therapy, and mental health services. In the future, we aim to expand its assistance to include relocation support for individuals requiring travel to access life-saving treatments.
ACHIEVEMENTS
The founder, Rafi Barragan was selected as a Patient Ambassador for Abbott, a recognition that highlights both their personal journey and commitment to advocacy. As part of this role, they were invited to speak at Elevate, Abbott’s cardiovascular event held in Denver.
This opportunity provided a powerful platform to share their transplant story and spotlight Second Chance Hero. Through this experience, they were able to raise awareness about the challenges faced by transplant patients and promote the organization’s mission to provide essential support and resources to those in need.
We are also launching our new website in October 2025.
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